Internet analytics firm comScore is putting an end to any
disputes about Gmail's dominance in the webmail market -- in case you were
keeping scores. According to their traffic data for October, Google’s email
service has finally
overtaken Hotmail with 287.9 million unique worldwide visitors
during the month versus 286.2 million for Hotmail.
Google had already claimed the top spot by its own count of
over 425 million active users in June 2012, up from 350 million in January.
However, these numbers wildly differed from the 289 million reported by
comScore at the time. It’s worth noting the research firm doesn’t track mobile
usage.
Yahoo Mail ranked third with 281.7 million active users
during October. Despite its position in the global market, the latter is still
king in the US, with 76.7 million active users versus 69.1 million for Gmail
and 35.5 million for Hotmail.
The number of unique visitors to all three email providers
is down overall, which GigaOm speculates could be due to the recent
introduction of Microsoft’s Outlook and AOL’s (still in closed beta) Alto.
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